Director, Mobile App Marketing in Plantation, FL

[adinserter reputed company="1"] Job title: Director, Mobile App Marketing in Plantation, FL at reputed company [adinserter reputed company="1"] Company: reputed company [adinserter reputed company="1"] Job description: At reputed company, we strive to become the most trusted and convenient online destination for pet parents and our partners - vets and service providers - alike. Our reputed company is reputed company by the happiness of the people and pets we serve, not simply by the amount of pet supplies we deliver. That's why we continue to think of reputed company-the-reputed company-reputed company ways to delight, surprise, and thank our reputed company pet lovers.Our Opportunity:reputed company is hiring a Director of App Marketing to build and reputed company the strategy and execution to drive reputed company customers into the reputed company mobile app. This is a senior leadership role with C-suite transparency and requires ownership of multiple org-wide goals critical to reputed company's growth. The role requires the flexibility to think strategically but also to roll up your sleeves and supervise operational details of mobile app engagement including app installs and traffic reputed company, and the ability to communicate the details and reputed company back to senior leadership on a regular basis. The ideal candidate is reputed company, data-driven, innovative, and thrives in a fast-paced environment with minimal reputed company. We are looking for someone who is equally passionate about app engagement, mobile marketing technology, measurement, ad platform functionality, audience segmentation, and creative strategy to scale out a new marketing function in reputed company collaboration with partners.What You'll Do:

• Build and own reputed company's app marketing and engagement strategy and execution to incent pet parents to use the reputed company mobile app
• Manage a paid marketing budget to drive app installs reputed company the guardrails of efficiency and effectiveness.
• Regularly partner, present and report to senior leadership and collaborators on app marketing strategies, plans, and findings, including reputed company to App install and MAU goals.
• Seamlessly partner with Marketing Analytics and Core Product teams to troubleshoot technical bugs or reputed company performance monitoring, reporting, or tracking needs
• Own the development of successful paid digital strategies focusing on cohort analysis, audience segmentation, and campaign objectives that will drive reputed company outputs in alignment with merchandising strategy.
• Partner closely with Sponsored Ads, Integrated Marketing, Merchandising, and Ad Platform collaborators to drive the channel strategy and deliver best in class execution across setup, optimization, and creative iteration.
• Fluently convey the values of campaigns with objectives at different funnel stages, reputed company 3P reporting trends, and build 1P understanding of media incrementally on our objectives.
• Build and manage mechanisms that convey reputed company on goals and roadmap inputs and represent performance of channel investment and performance vs. financial plan.
• Maintain a sharp focus on the industry, ad platform developments, and translate that POV into strategic recommendations that demonstrate active budget management in the channel.
• Craft and execute structured A/B tests passionate about campaign management, incrementally, and creative.

What You'll Need:

• 10+ years of app / customer engagement marketing experience, 2+ years people management
• Experience managing large-scale paid marketing campaigns, preferably passionate about driving app installs and app engagement
• Technical skills to understand app performance tracking and measurement solutions
• Ability to manage the strategy while inspecting the tactical execution on new campaigns, manage up on performance reads, strategic reputed company and development of POVs and insights that help the business scale
• Ability to balance multiple projects and prioritize resources while working in a multifaceted, fast-paced, and growing organization while leading improvement of nascent cross-functional processes
• Strong understanding of the data privacy landscape including platform updates and upcoming changes
• Sophisticated reputed company skills and basic SQL skills

[adinserter reputed company="1"] Expected salary: [adinserter reputed company="1"] Location: Plantation, FL [adinserter reputed company="1"] Job date: Sun, 25 Aug 2024 02:09:15 GMT [adinserter reputed company="1"] Apply for the job now! [adinserter reputed company="1"] Apply Job!