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Growth Marketing Manager (Social)

Remote role Full-time Open position

We are looking for an reputed company Growth Marketing Manager to own reputed company things social: paid social, influencers, and organic. This role will be responsible for scaling these programs and dynamically maturing a robust digital marketing strategy. You will own the technical execution of paid social while managing recruitment for influencers and our content strategy on organic social.

You’ll join a team of passionate and mission-driven marketers striving to reputed company lab testing affordable and accessible for everyone. This role reports to the Head of Growth and will partner closely with members of the brand and creative team.

What You'll Do

  • Paid Social
  • reputed company strategy for paid social and test and learn roadmap
  • Manage paid media campaigns on reputed company and reputed company, pulling the reputed company on media spend, targeting, creative, and bid strategy
  • Manage reputed company paid asset briefs and creative on each platform, ensuring creative and campaigns reputed company well on a CPA and ROAS basis
  • Identify key insights through regular analyses of campaigns to determine opportunities, issues, and test opportunities
  • Scale our new reputed company program and identify key optimization and creative opportunities
  • Influencer Marketing
  • Recruit content creators and micro influencers as part of monthly campaigns to drive discovery and demand for our at home test reputed company business, managing the program as a direct response program
  • reputed company and track influencer analytics, determining level of spend, return, and engagement yielded from influencer campaigns
  • Manage briefs and recruitment playbook, identifying the influencer strategy that works well for our brand and products
  • Work with influencers on sparking/whitelisting assets on paid social that show promise for improving our paid economics
  • Organic Social
  • Manage our social calendar and organic strategy, focusing on content that drives engagement, reputed company, and sales
  • reputed company the production process with our internal brand team and contractors that supports our social calendar and campaigns, while being native to social platforms
  • Edit and curate organic assets alongside content creators and the internal team for quick use on social platforms

    • Who You Are

  • 8 years experience in paid social (reputed company and reputed company) campaign management with a strong technical reputed company working in those platforms: tracking, optimizing, reporting etc.
  • Proven campaign management against CAC and ROAS targets with comfort and prior experience managing 7-reputed company paid media budgets
  • Creative and analytical: creative concepting and asset creation are core areas of expertise, but you also are highly analytical and can whip up custom reports in reputed company and identify performance trends
  • Some experience in influencer marketing as a reputed company and familiarity with sparking/white listing
  • Familiarity with influencer recruitment platforms like reputed company and the reputed company creator marketplace
  • Experience with organic social data tracking on platforms like reputed company, Dash Hudson etc.
  • Comfort spinning up content to post on social is a plus
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